by Nicolas Mendel and Louise Jones
Social media has transformed how brands and organizations engage audiences in the past 20 years. But now these platforms are undergoing some very significant changes of their own, driven by rapid developments in artificial intelligence, the rise of disruptive competitors, and ongoing cultural and behavioral shifts. These present a host of challenges and opportunities for the platforms, as well as the brands and organizations that rely on them so heavily to reach and engage target audiences.
For the brands and organizations using these platforms to reach and engage audiences, strategies that worked in the past no longer apply. This report is a collection of trends designed to help marketing and communications teams navigate their way through the shifting social media landscape.
Click here to download and read "The Future of Social — 2024".
Nicolas Mendel is Head of Digital Performance at Ogilvy Sydney.
Louise Jones is the Head of Social at Ogilvy PR in Sydney.
