by Pierre Quievreux and Gilles Bindels
Amazon accounts for 37.8% of all e- commerce sales, the highest market share of all e-commerce brands. It is crucial for your brand to be ready for e-retail success and rapidly increase your market share in this highly competitive landscape.
At Ogilvy we have developed Commerce.Lab, an e-retail business accelerator for brands based on proprietary automation, optimization and measurement tools, primarily focused on Amazon.
This paper clarifies seven key misconceptions around Amazon; 1) Amazon is only a sales channel; 2) Amazon is made for low-priced products; 3) Only "best sellers" are worth optimizing; 4) A good product pack shot is all you need; 5) Amazon's search algorithm is the same as Google; 6) Success depends on a great product listing; 7) Amazon is a set-up and step back type of platform.
Read "7 Misconceptions Around Amazon e-Commerce" today to reach the next level on this crucial platform.
Pierre Quievreux is Regional Head of Media at Ogilvy Social.Lab.
Gilles Bindels is Managing Partner at Ogilvy Social.Lab.
