Twitter finally introduces new safety options
After widespread criticism, Twitter is starting to take its troll problem seriously.
How Social Media Could Steal Your Brand Identity
Social media is becoming a marketplace for scammers who use various techniques to steal your brand or identity, discredit you, or disrupt your business.
Content up Media down
At the ogilvydo ‘Inspire or Else’ seminar, James Thompson discussed why it was more important to have authentic than popular stories;...
3 New Challenges In Marketing
How do you reach consumers who are going offline and don’t want to be found?
Why millennials favor Instagram over Snapchat
Despite all the hype around Snapchat’s upcoming IPO, many millennials turn to Instagram to discover new brands and content.
How Mobile Is Revolutionising Holiday Marketing
How brands can make the most of the holiday season with the power of mobile.
Future Of Brands: How Companies Evolve
The pace of technology adoption and its widespread use is dramatically different than a decade ago.
5 Reasons Why Names Matter
Shakespeare was right to ask what’s in a name. Names matter. September is the most popular birth month by far in England and Wales. A study by Mumsnet.com in the UK earlier this…
The truth about Facebook’s ethnically targeted advertising
In addition to targeting consumers by location and interests, Facebook also offers advertisers the ability to reach (and exclude) specific ethnic groups.
Romance Is In The Business
Tim Leberecht, author of The Business Romantic talks about embracing emotion as a counter for excessive quantification in this digital age and shares his rules of enchantment.
